Facing Bigger Problems with Your Recruiting Efforts
This year promises to be one of the toughest years in recruiting talent based on the collision of many market conditions. How prepared are you to face these challenges? Below are three areas to focus on that could make a big difference in your hiring and start to make those problems go away.
Optimize your Indeed Spend: Indeed and Glassdoor (Both owned by Recruit) make up a huge chunk of the job board marketplace. On countless occasions, we have found that other advertising agencies are taking a ‘set it and forget it’ programmatic approach to managing these campaigns. The HireClix team has amazing recruitment marketing analysts who jump in and often get a 25-100% improvement on return on investment (ROI) with a client’s campaigns. Better results, same spend. Mastering Indeed before you go out to dozens of other job boards is a smart move and we can help.
Upgrading your Creative: Creative is a game changer in today’s marketplace. Most of the creative in recruiting is tired and lackluster. When was the last time you really gave your recruiting assets a thought? If your creative isn’t authentic you’re going to fade into the background. It’s critical to have fresh & warm creative that stands out to candidates and reflects positively on your employer brand. Take a hard look at your creative compared to your corporate brand and competitors. It might be time to upgrade and getting new assets is easier than you think when working with HireClix. Landing pages, banner ads, social media templates, video assets, career site refresh - they are all within reach.
Targeted Passive Candidate Strategy: Your target candidates spend the vast majority* (98%+) of their digital life on sites other than job boards. You can’t afford to wait for them to show up and see your job posting. You have to aggressively get your employer brand out in the market. The HireClix team anticipates 2022-2024 will be critical for employer branding and we see a massive creative advantage for clients who leverage consumer marketing sites such as search engines, social, sports, news and other consumer based sites. As mentioned above, job boards like Indeed will be important but it’s critical to get your brand out in front of potential hires and create positive employer brand impressions so you win mindshare as they are considering new career opportunities.
If you need a fresh perspective and creative ideas, HireClix has experience in each of these three areas across a variety of industries.
*Based on HireClix analysis of 2021 SEMRush data of Top 50+ websites including unique visitor data and duration on site data.
HireClix’s Commitment To Transforming Talent Acquisition
At HireClix, we're at the forefront of innovating talent acquisition strategies in a rapidly evolving job market. Our comprehensive approach covers various critical areas to cater to the challenges faced by organizations in today's dynamic landscape.
In response to the demographic shift and overall fluctuation in the job market, our commitment is to keep our Candidate Experience (CX) research up to date in order to provide invaluable insights. Our goal with this research and analysis is to help guide organizations in making decisions around their recruitment advertising investments and shape talent acquisition strategy and infrastructure - including career sites, applicant tracking systems, and social media content.
Our core expertise lies in Recruitment Marketing services. With a focus on media buying, campaign management, and creative services, we offer tailored solutions to address the fluctuations in the talent landscape. We meticulously craft recruitment marketing mixes that pinpoint the most effective candidate sources, ensuring high-quality hires while optimizing ROI.
HireClix Strategic Consulting team is comprised of top consultants with real-world talent acquisition leadership experience. We analyze recruitment systems, process and optimize technology to streamline operations and enhance your employer brand.
HireClix Career Sites are powered by a modern, consumer-grade technology which transforms your career site, making it a compelling point of contact for potential candidates. Discover how our expert designers can craft custom career sites that align seamlessly with your corporate brand guidelines, ensuring you stand out in a competitive talent market.
Employer Brand Network acts as a technological powerhouse, expanding your brand's reach across previously unexplored consumer channels. By activating employer branding campaigns on diverse platforms, we help you engage with potential candidates in spaces where your brand visibility was previously limited.