HireClix Stories: A Modern Career Site Built for Scale and Security
THE CHALLENGE
When Public Storage partnered with HireClix to refresh their career site, the goal was to modernize an experience that no longer reflected their strong, consumer-facing brand. As a nationally recognized organization with ongoing, high-volume hiring needs, Public Storage required a career site that felt current, brand-aligned, and engaging for job seekers.
The existing site was dated in both design and functionality, with inconsistent styling and limited features beyond basic job search. The disconnect from the corporate website created a less cohesive employer brand experience and fewer opportunities to keep candidates engaged throughout their job search.
Adding to the challenge was a tight timeline and limited internal bandwidth. Public Storage sought a streamlined site refresh, one that elevated the site’s look and functionality without a full content overhaul, while remaining flexible enough to support evolving technical and security requirements.
THE APPROACH
HireClix led the strategy, design, and execution of the career site refresh, focusing on delivering a modernized, candidate-centric experience without disrupting existing content or structure. By retaining familiar layouts while introducing updated components, refined branding, and enhanced functionality, the HireClix team was able to quickly transform the site into a more engaging and effective recruiting platform.
Key priorities included aligning the career site with Public Storage’s corporate brand, improving site usability, and adding features that encourage exploration and conversion. Subtle animations, refreshed typography, and updated button styling helped create a more polished, modern experience, while new functionality expanded how candidates interact with job opportunities.
Several enhancements played a critical role in achieving these goals:
Enhanced Job Search & Navigation
To improve usability, HireClix upgraded the job search experience and restructured job categories pulled from the ATS. By consolidating and simplifying an overly complex list of departments, candidates can easily navigate roles and find opportunities that match their interests, reducing friction early in the application process.
Second Chance Pages & Saved Jobs
HireClix implemented Second Chance pages to ensure candidates never hit a dead end when a role is no longer available. Instead of exiting the site, job seekers are redirected to relevant, active opportunities based on job type or location, keeping them engaged and increasing the likelihood of conversion. The addition of saved jobs functionality further empowers candidates to return and apply on their own timeline.
Employee Referral Portal
To support internal hiring efforts, HireClix also created an employee-facing referral page, giving Public Storage a dedicated space to encourage and streamline employee referrals, an important component of long-term hiring strategy.
Enterprise-Level Hosting & Security Adaptation
During the implementation process Public Storage also specified advanced security and infrastructure requirements. HireClix ensured the required security layer could be implemented without compromising performance or user experience. This ability highlighted HireClix’s technical expertise and flexibility in supporting enterprise-level needs.
THE RESULTS
The refreshed Public Storage career site delivered measurable gains in candidate engagement, retention, and visibility within the first six months of go-live. With modernized branding, improved navigation, and candidate-focused functionality, the upgraded site encouraged job seekers to spend more time exploring opportunities and interacting with content.
Expanded Reach to New Candidate Audiences
The updated career site also expanded Public Storage’s visibility and reach. New users increased by 124% from traditional search and 125% from job boards, while AI-powered discovery sources drove a 482% increase in new users. This growth highlights the site’s improved discoverability and its ability to attract new candidates across both traditional and emerging channels.
Reduced Drop-Off Through a Better Candidate Experience
Enhancements to the candidate journey, including improved job search functionality and HireClix’s Second Chance pages, played a key role in reducing candidate drop-off and protecting the Public Storage employer brand. During the first six months, 3.6% of total site sessions were candidates who reached a Second Chance page.
Rather than losing these job seekers to expired or unavailable postings, HireClix helped keep them engaged. Of the users who viewed a Second Chance page 93% continued their visit, and 87% of those sessions became engaged sessions, guiding candidates to relevant, active opportunities instead of dead end links. As a result, bounce rates from job board traffic decreased by 12%, reinforcing the effectiveness of a candidate-first experience.
HireClix’s Commitment To Transforming Talent Acquisition
At HireClix, we're at the forefront of innovating talent acquisition strategies in a rapidly evolving job market. Our comprehensive approach covers various critical areas to cater to the challenges faced by organizations in today's dynamic landscape.
In response to the demographic shift and overall fluctuation in the job market, our commitment is to keep our Candidate Experience (CX) research up to date in order to provide invaluable insights. Our goal with this research and analysis is to help guide organizations in making decisions around their recruitment advertising investments and shape talent acquisition strategy and infrastructure - including career sites, applicant tracking systems, and social media content.
Our core expertise lies in Recruitment Marketing services. With a focus on media buying, campaign management, and creative services, we offer tailored solutions to address the fluctuations in the talent landscape. We meticulously craft recruitment marketing mixes that pinpoint the most effective candidate sources, ensuring high-quality hires while optimizing ROI.
HireClix Strategic Consulting team is comprised of top consultants with real-world talent acquisition leadership experience. We analyze recruitment systems, process and optimize technology to streamline operations and enhance your employer brand.
HireClix Career Sites are powered by a modern, consumer-grade technology which transforms your career site, making it a compelling point of contact for potential candidates. Discover how our expert designers can craft custom career sites that align seamlessly with your corporate brand guidelines, ensuring you stand out in a competitive talent market.
Employer Brand Network acts as a technological powerhouse, expanding your brand's reach across previously unexplored consumer channels. By activating employer branding campaigns on diverse platforms, we help you engage with potential candidates in spaces where your brand visibility was previously limited.