HireClix Stories: Creating a Better Candidate Experience with a Reimagined Career Site
THE CHALLENGE
After recognizing the importance of an enhanced digital presence, a global pharmaceutical and biotech company partnered with HireClix to attract top talent in a highly competitive industry. The client was most concerned with their career site, which failed to not only effectively engage prospective candidates, but also provide a user-friendly experience. HireClix had revamped the client’s Employee Value Proposition (EVP) as well as their employer branding strategy, and understood the importance of integrating all aspects of their brand identity into a singular and cohesive experience through the career site.
THE APPROACH
Extensive research as well as insights gathered from surveys, focus groups, and interviews throughout the EVP development, was leveraged in the creation of the upgraded career site to ultimately align with the client’s target audience. New immersive pages, engaging navigation menus, and easily accessible information were all part of the strategy to attract and retain top talent while reflecting the client’s commitment to diversity, equity, and inclusion.
There were several key aspects of the new career site development that the HireClix team used as focal points throughout the process.
Employer Brand - Authentically showcasing the client’s employer brand using employee testimonials, videos, and interactive content highlighting the company’s culture and mission.
Job Search - Adding dynamic job search functionality as well as specialized career areas with specific fields of interest to boost applicant engagement and conversions.
Usability/Accessibility - To ensure inclusivity and enhanced usability for all, the new career site was updated to meet ADA and WCAG accessibility standards, accommodating the needs of individuals with disabilities.
Mobile Experience - With the increase in mobile job seekers, the HireClix team implemented mobile-friendly navigation with a responsive design and fast load times, providing a consistent user experience regardless of screen size.
THE RESULTS
The client’s career site redesign delivered significant positive outcomes, including an increase in relevant candidate engagement. In the first six weeks of the new site being live, there was a 30% increase in site visits and a 25% increase in average page views. The bounce rate among site visitors also decreased by almost 70%.
By integrating the client’s EVP, improving the overall job search experience, and tailoring the content and functionality to the desired target audience, the new site successfully captured the interest of top talent. The increase in engagement affirms the importance of prioritizing a strong online presence to attract and retain qualified talent, which begins with the client’s career site.
HireClix’s Commitment To Transforming Talent Acquisition
At HireClix, we're at the forefront of innovating talent acquisition strategies in a rapidly evolving job market. Our comprehensive approach covers various critical areas to cater to the challenges faced by organizations in today's dynamic landscape.
In response to the demographic shift and overall fluctuation in the job market, our commitment is to keep our Candidate Experience (CX) research up to date in order to provide invaluable insights. Our goal with this research and analysis is to help guide organizations in making decisions around their recruitment advertising investments and shape talent acquisition strategy and infrastructure - including career sites, applicant tracking systems, and social media content.
Our core expertise lies in Recruitment Marketing services. With a focus on media buying, campaign management, and creative services, we offer tailored solutions to address the fluctuations in the talent landscape. We meticulously craft recruitment marketing mixes that pinpoint the most effective candidate sources, ensuring high-quality hires while optimizing ROI.
HireClix Strategic Consulting team is comprised of top consultants with real-world talent acquisition leadership experience. We analyze recruitment systems, process and optimize technology to streamline operations and enhance your employer brand.
HireClix Career Sites are powered by a modern, consumer-grade technology which transforms your career site, making it a compelling point of contact for potential candidates. Discover how our expert designers can craft custom career sites that align seamlessly with your corporate brand guidelines, ensuring you stand out in a competitive talent market.
Employer Brand Network acts as a technological powerhouse, expanding your brand's reach across previously unexplored consumer channels. By activating employer branding campaigns on diverse platforms, we help you engage with potential candidates in spaces where your brand visibility was previously limited.